WiO Adds Instant Visual Daypart and User Map Reporting to Further Enhance Real-Time Television Engagement & Attribution
November 23, 2021- New York, NY WiOffer, LLC, announces the launch of two new visual reporting capabilities to further enhance television engagement and attribution performance across all television media.
WiO's proprietary technology uses a combination of smartphone native "ingestion" modes including dynamic QR Codes, Keyword SMS Text and Keyword Voice linked with twenty different marketer actions to deliver vital television performance data instantly.
WiO's Daypart Heat-Map measures television engagement and attribution by the day, hour and seconds. Color is used to visually identify the most effective days and times of an engagement campaign without having to do any backend analysis. Color scales range from red, the hottest response periods to blue the coldest television response periods. The report is also aggregated by exact time within the time zone.
WiO's Audience GEO Map visually plots user engagement by geographical location. Advertisers can see where and how many viewers are engaging to their commercials from a national to a hyper-local level.
WiO's Founder and CEO Andrew S. Pakula says, "WiO has the most robust solution for television advertisers to track engagement and attribution instantly, our solution now becomes turbo charged with real-time visual enhancements to provide instant data on the effectiveness of their campaigns."
For more information on WiOffer, LCC or to request a demo, please visit www.wioffer.com or call 888-871-3900 x-20.
