Tom Walsh Joins WiO as CRO

WiO a Leader in TV Engagement & Attribution and Instant TV Data adds CRO

Tom Walsh formally of Viamedia, Comcast and DoubleClick joins WiO.

New York, NY – September 9, 2022 – WiOffer, LLC (www.wioffer.com), a leading New York based Real-Time Television Engagement & Attribution platform company today announced the addition of Tom Walsh as the company’s new Chief Revenue Officer.

“This is our first step to achieve next level growth at WiO. Tom’s is well versed with programmatic ad technology and video advertising. This makes Tom a perfect fit to support WiO’s current revenue efforts including creating new opportunities for the WiO platform”, said Andrew S. Pakula, Founder and CEO of WiO.

Tom brings to WIO decades of ad technology and digital video expertise blended with the experience of developing new revenue opportunities. Tom began his online advertising career in 1997 with DoubleClick where he managed teams in media and tech for display and email. Several years later Tom rejoined his DoubleClick colleagues at Freewheel where he helped manage the integration of their technology into their new parent company, Comcast. After Comcast, Tom became Chief Digital Officer at Viamedia, the largest ad sales rep firm for the Cable TV industry.

“WiO makes the most sense in the evolution of television advertising. Advertisers today are enjoying the latest TV technologies that delivers targets ads. The obvious next step is tracking real-time TV engagement and attribution, and finally closing the loop for advertisers – which is what WiO can do”, said Tom Walsh, WiO’s new CRO.

In addition to his corporate experience, Tom has consulted with several emerging video ad technologies. Tom lives in Westchester NY with his two kids and when he is not producing QR codes to revolutionize the ad industry he is training for his next triathlon or marathon.

About WiOffer

WiOffer, LLC is a technology media company that provides linear, CTV, OTT, streaming and VOD television advertisers with instant viewer engagement, and attribution data and analytics. WiO’s campaign management system features WiO Keyword Intelligence© used with WiO QR Codes, WiO SMS Texts and WiO Voice native smartphone ingestion modes for simple viewer engagement and increased response rates. WiO’s proprietary technology dynamically creates multiple unique WiO QR Codes, WiO SMS Text Keywords and WiO Voice Keywords and at one time allowing marketers to easily scale and track individual television properties instantly by offer, by daypart and GEO. Marketers can select up to four of twenty WiO marketer actions to track viewer attribution. Onboarding is fast. WiO provides all campaign management and real-time data and analytics. WiO eliminates all set-up costs and technical integrations for advertisers. In addition to television, WiO’s platform can be used with non-television media including radio, print, OHH, direct, promotion, in-store, in-theater and on-premises.