Increase Television Engagement & Attribution In Real-Time With Instant Analytics and Data.

WiO allows advertisers to easily create immersive interactive experiences across all television platforms including linear, OTT, CTV and VOD while providing live engagement & attribution data.

There is no set-up fee or integration. WiO manages the entire campaign. And, it's accountable, advertisers only pay on a cost per engagement basis.

WiO's proprietary platform integrates "native" smartphone technologies including QR Code, Keyword SMS Text and Keyword Voice, together or individually, which allow viewers to easily and quickly engage with their favorite television brands. By using native smartphone technologies, advertisers have access to 280M smartphone users.

With WiO's dynamic "no-hassle" management system advertisers can quickly implement campaigns across different media properties, markets and offers using unique WiO QR Codes and WiO Keyword SMS Text simultaneously to track media effectiveness.

WiO's platform anaylizes viewer activity instantly from initial engagement through to multiple attributions at once including purchases, couponing, site visits, retailer visits, calls, texts and more so there's no waiting months for reporting and vital data.

WiO's detailed real-time reporting and analytics include Daypart Reporting that measures engagement and attribution down to the second, and a GEO Report Map which displays where viewers are engaging from - all instantly.

 

About WiO

WiO was founded in 2011 with a focus on creating real-time engagement & attribution for linear television advertisers. Television advertisers spend close to $70B annually in the U.S. with no simple solution to track and report on engagement & attribution capability on a mass scale, and in real-time. And, with the continued growth of mobile commerce, which is expected to reach $420B by 2024, it’s never been more important to connect audiences with media brands via their smartphone devices which is what WiO does.


WiO has developed the only industry solution that provides advertisers with a simple solution to easily implement real-time engagement & attribution television campiagns with instant data.


Television & Legacy Advertisers

WiO allows advertisers to create immersive interactive experiences across all media with one solution including linear, OTT, CTV and VOD television advertisers, and legacy media. WiO is a simple solution that allows immediate engagement and can track through to attribution while receiving live data instantly.

Television & Legacy Media Partners

Adding WiO to your media content campaigns provides added engagement. WiO deepens your audience relationships by providing additional resources to engage your audience bringing them closer to your media brands.

WiO’s Proprietary Platform

QR Code

WiO’s solution dynamically creates a QR Code for each unique WiO Keyword. WiO uniquely creates multiple QR Codes for individual media properties, GEO locations, or by the offer.

SMS Text

SMS is used by over 220 million U.S. mobile users making it one of the most widely used and leading mobile applications. By utilizing SMS Keywords, WiO quickly creates cross-media engagement campaigns while making it easier for consumers to receive information directly on their device.

Keyword Voice Recognition

WiO uses keyword voice recognition and text to engage audiences. Audiences just speak or text the WiO keyword located on media content and they are quickly taken to a dynamic “WiO Action Page” where they can interact multiple ways.

Multiple Attribution Tracking

WiO’s can track 18 attributable actions including web visits, purchases, calls, texts, app downloads, coupons, PDF information, save dates, save contacts and watch videos. WiO also tracks attribution to big-box retailers and digital online retailers.

Instant Data & Reporting

WiO can measure the initial engagement through to attribution across ALL media – in real-time. Additionally, WiO’s instant data includes dayparting, audience location, and keywords by GEO.

Geo Targeting

WiO can deliver national to hyper local offers from national or local campaigns. When audiences engage with your ad using WiO, offers can be delivered based on their Geo location.

Cost Per Engagement (CPE) Pricing

WiO’s pricing model is based on an accountable Cost Per Engagement (CPE) for each Keyword Texted, QR Code scanned or Keyword Voice engagement. WiO’s CPE pricing is similar to the search engine Cost Per Click (CPC) model which ranges depending on the category brand.

TV Creative

No need to edit your commercial. WiO can provide “L” Shape TV creative with WiO Text and Wio QR Code information. WiO also can provide lower thirds and pop-ups.

No Technology Integration

WiO requires no technology integration. WiO’s set-up is fast and simple. Clients purchase keywords from WiO and provide offer information to complete the set-up, which can take minutes. There is no need for audiences to connect to in-home or outdoor WiFi systems or devices. WiO works anywhere, at anytime.

Dynamic Mobile Pages

WiO provides dynamic WiO Action Pages with multiple actions so the user experience is quick and elegant. WiO’s unique and proprietary management system allows client engagement campaigns to be set up in minutes.

Highly Qualified Audience

WiO’s audience is highly qualified because they choose to engage. Users activate by texting a keyword into the device. If it’s a brand keyword, it provides additional brand recognition.

Saved Offers

Offers are saved in the “My WiO” area on the user’s device until it’s expired or deleted this way the user can refer back to the information at any time.

Linear TV & CTV

Television and CTV advertising is expected to reach $85,000,000,000 by 2024.

Legacy Media

Legacy Media advertising is expected to reach $64,500,000,000 by 2024.

Digital & Mobile

Digital and mobile advertising is expected to reach $495,000,000,000 by 2024.

Mobile Commerce

Mobile Commerce is expected to reach $420,000,000,000 by 2024.

WiO In The News

WiO has received incredible press attention in a number of the industry's leading trade publications.

WiO Press