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Category: Articles

April 3, 2025April 3, 2025Posts, Articles

WiO: Empowering TV Advertisers with Data-Driven Efficiency in an Uncertain Economy

What to do in a down economy.

The Television Advertising Industry Is Undergoing a Transformation as Businesses Face Economic Uncertainties and Shifting Consumer Behaviors. With inflationary pressures, rising tariffs, […]

January 30, 2025January 30, 2025Articles

WiO Elevates Local TV Advertising With Game Changing QR Code Engagement Capabilities And Instant RR% Data.

WiO Real-Time Local TV Advertising Data

Unlocking the Power of Local TV Advertising with Data-Driven Precision Local TV advertising remains one of the most effective ways to connect […]

January 14, 2025January 14, 2025Posts

WiO Is The Agnostic Cross-Platform Solution For TV Engagement and Instant Direct Response Data For TV Advertisers

WiO Agnostic Cross-Platform Tracking

In today’s rapidly evolving media landscape, the boundaries between traditional linear television, connected TV (CTV), and digital video platforms are becoming increasingly […]

January 8, 2025January 8, 2025Articles

9 Reasons WiO QR Codes Can Add Security To Your TV Engagement.

WiO QR Code TV Engagement Security

WiO addresses legitimate concerns about data security, privacy, and campaign integrity. In today’s digital-first world, QR codes have become a cornerstone of […]

June 26, 2024June 26, 2024Articles

WiO’s Advanced Shoppable TV Solution For Engagement and Attribution

WiO's Advanced Shoppable TV

In today’s rapidly changing marketing landscape, the integration of digital and physical channels is essential. QR codes act as powerful connectors, linking […]

May 14, 2024January 9, 2025Articles

Unlocking the Potential of QR Codes in Pharmaceutical TV Advertising

Pharmaceutical TV Advertising & QR Codes

How Pharmaceutical Advertisers Can Effectively Use QR Codes In TV Advertising To Enhance Their TV Campaigns. Television advertising has long been a […]

April 8, 2024June 26, 2024Articles

WiO’s Q-TAG: Revolutionizing QR Code and Video Streaming Engagement for TV Advertisers

WiO's Q-TAG

WiO’s latest innovation to advance TV QR Code and Streaming Engagement & Attribution: The WiO Q-TAG. WiO’s Q-TAG, enables TV advertisers to […]

February 15, 2024June 26, 2024Articles

WiO Unveils 5 Powerful QR Code Integrations To Improve Television Response

WiO Unveils Custom QR Code Integrations for Enhanced Real-Time Audience Data Insights and More

In an era where TV advertising evolves at breakneck speed, WiOffer (WiO) has positioned itself at the forefront of this rapid transformation […]

February 13, 2024June 26, 2024Articles

The Advantage of WiO QR Codes For Political TV Advertising

In the evolving world of political advertising, WiO provides innovative data and strategies to engage and analyze TV audiences. WiO’s pioneering platform […]

January 16, 2024June 26, 2024Articles

The Emergence of Streaming and CTV Engagement Periods

In the rapidly changing landscape of streaming and connected TV, WiO is leading a transformative shift in maximizing Engagement Periods. Engagement Periods […]

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Industry Highlights

Linear Television
Linear Television is expected to reach $72,000,000,000 by 2021.
Legacy Media
Legacy Media is expected to reach $64,500,000,000 by 2021.
Digital Advertising
Digital Media is expected to reach $116,200,000,000 by 2021.
Mobile Commerce
Mobile Commerce is expected to reach $420,000,000,000 by 2021.

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