WiO Blog

WiO Agnostic Cross-Platform Tracking

WiO Is The Agnostic Cross-Platform Solution For TV Engagement and Instant Direct Response Data For TV Advertisers

In today’s rapidly evolving media landscape, the boundaries between traditional linear television, connected TV (CTV), and digital video platforms are becoming increasingly blurred. As audiences consume content across multiple devices and platforms, advertisers face a growing challenge: engaging viewers seamlessly, no matter where they are watching. Enter WiO—an innovative, agnostic solution to revolutionize cross-platform TV...

WiO QR Code TV Engagement Security

9 Reasons WiO QR Codes Can Add Security To Your TV Engagement.

WiO addresses legitimate concerns about data security, privacy, and campaign integrity. In today’s digital-first world, QR codes have become a cornerstone of modern marketing, bridging the gap between offline and online experiences. From boosting customer engagement to simplifying access to online resources, QR codes offer businesses a powerful tool to drive interaction. At WiO, we’ve...

WiO's Advanced Shoppable TV

WiO’s Advanced Shoppable TV Solution For Engagement and Attribution

In today’s rapidly changing marketing landscape, the integration of digital and physical channels is essential. QR codes act as powerful connectors, linking consumers directly to brands. WiO, with its cutting-edge, platform-agnostic capabilities, stands as a premier solution for Shoppable TV by integrating QR code technology seamlessly across various media platforms, networks, and properties without needing...

Pharmaceutical TV Advertising & QR Codes

Unlocking the Potential of QR Codes in Pharmaceutical TV Advertising

How Pharmaceutical Advertisers Can Effectively Use QR Codes In TV Advertising To Enhance Their TV Campaigns. Television advertising has long been a cornerstone of the pharmaceutical industry, providing a powerful platform to reach broad audiences with messages about new medications, treatments, and health solutions. However, the landscape of TV advertising is evolving, and pharmaceutical TV...

WiO's Q-TAG

WiO’s Q-TAG: Revolutionizing QR Code and Video Streaming Engagement for TV Advertisers

WiO’s latest innovation to advance TV QR Code and Streaming Engagement & Attribution: The WiO Q-TAG. WiO’s Q-TAG, enables TV advertisers to further optimize TV campaigns across media platforms and properties quicker. In the fast-evolving world of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. At WiOffer (WiO),...

WiO Unveils Custom QR Code Integrations for Enhanced Real-Time Audience Data Insights and More

WiO Unveils 5 Powerful QR Code Integrations To Improve Television Response

In an era where TV advertising evolves at breakneck speed, WiOffer (WiO) has positioned itself at the forefront of this rapid transformation with its groundbreaking custom QR Code audience data and targeting integrations. These enhancements are not merely incremental; they represent a paradigm shift in how TV and streaming advertisements are crafted, delivered, and measured....

The Advantage of WiO QR Codes For Political TV Advertising

In the evolving world of political advertising, WiO provides innovative data and strategies to engage and analyze TV audiences. WiO’s pioneering platform redefines the intersection of technology and communication, setting a new standard for how political television messages are conveyed and received. By leveraging cutting-edge technologies, WiO offers political TV campaigns the ability to reach...

WiO’s QR Codes Instantly Tracks TV Engagement & Attribution

December 3, 2021- New York, NY   WiOffer, LLC, a leading television engagement and attribution platform company, announced today it can dynamically generate  unique QR Codes to increase response rates, and instantly track real-time engagement and attribution of individual media properties, offers and GEO targets saving advertisers time and cost when executing trackable television campaigns. WiO’s...