WiOffer LLC (“WiO”) Integrates Nielsen Linear Spot Verification and Audience Data to Deliver Comprehensive Real-Time Advertising Intelligence

WiOffer LLC ("WiO"), a leader in real-time TV ad engagement and attribution, announced today a powerful new capability integrating Nielsen’s SIGMA spot verification and linear audience impression data with WiO’s proprietary cross-platform real-time engagement metrics.

Adding Nielsen SIGMA to WiO's real-time engagement platform gives advertisers a single, unified platform to report on real-time response rates, including impressions, engagement, and creative execution across Linear TV, CTV, Desktop, and Mobile.

With this collaboration, advertisers can now access verified Nielsen spot-level audience impressions alongside WiO’s real-time performance analytics, enabling a complete picture of campaign response and unlocking instant optimization opportunities.

“This is a game-changer for cross-platform TV advertisers, especially local advertisers,” said Andrew S. Pakula, Founder and CEO of WiOffer LLC. “By bringing Nielsen’s SIGMA spot verification and trusted audience measurement into our real-time environment, we’re giving TV advertisers the tools to act on data, not just report it.”

WiO’s platform is more than measurement — it’s a full-service execution engine. It's white-glove offering includes creative overlay development, QR and click-through engagement tools, real-time dashboards, and campaign management across all channels.

In addition, WiO delivers a suite of advanced reporting tools, including:

• Real-time Response Rate (%) heat maps by daypart and time of day, offering granular visibility into when viewers are most likely to engage

• Nielsen-verified spot-level airings mapped directly to engagement outcomes

• Instant reporting on QR scans, redirect paths, and call-to-action clicks

• Variant-level tracking via dynamic tag structures for live A/B testing

• Spot Verification Reports, ensuring that ads air correctly and align with engagement spikes

• Full transparency, making every TV ad shoppable, trackable, and as accountable as digital

This is particularly valuable for local advertisers, who often lack access to timely, transparent performance data. WiO provides immediate visibility into which markets and messages are working, helping local advertisers maximize the value of each TV dollar. With localized impression tracking, real-time RR% by region, and creative heat mapping, advertisers can refine targeting and messaging in-flight — something previously reserved for digital campaigns.

WiO also works closely with TV advertisers to plan and execute complex cross-platform engagement strategies across Linear, CTV, Desktop, and Mobile. Every campaign benefits from intelligent tag design, rigorous testing, and rapid optimization cycles.

Key benefits for TV advertisers include:

• Unified impression and engagement tracking across all major platforms

• Nielsen-verified audience data integrated with real-time response metrics

• Local spot-level reporting and optimization

• Real-time engagement analysis (QR, redirects, clicks)

• A/B testing tools with dynamic tag management

• Full-service campaign execution: white glove service, overlay creative, tracking, reporting

• Streamlined media performance, eliminating manual data wrangling

As more advertisers focus on building shopper intelligence and tracking what drives consumer action, WiO turns every TV commercial into a measurable, interactive opportunity. Passive viewership becomes a springboard for real-time engagement and conversion.

WiO is also a critical partner for political advertisers, where speed, message control, and regional nuance are non-negotiable. With instant engagement feedback and regional-level optimization, political campaigns can pivot in real time, exactly when it counts most.

Despite the rise of streaming, traditional linear TV continues to command major advertiser dollars, with U.S. spending projected to exceed $58 billion in 2025. WiO bridges the gap between legacy media and modern marketing, giving advertisers the best of both worlds: broad reach and precise, accountable performance. And WiO is in a good place for growth. According to eMarketer, BIA and StackAdapt, TV spending is projected to be robust across all platforms.

• U.S. linear TV ad spend is forecast to decline from approximately $61 billion in 2024 to around $56.8 billion by 2027, a drop of roughly 4% in 2027

• Local over-the-air (OTA) TV ad revenue is projected to grow to $20.75 billion in 2024, up from $16.2 billion in 2023, per BIA estimates.

• Digital/CTV ad growth: CTV is filling the gap left by linear—a combined linear + CTV $100 billion by 2027, with linear down and CTV up significantly

WiO is fully compliant with the TCPA, CCPA, and GDPR, ensuring that all data handling, tracking, and audience engagement processes meet the highest standards of consumer privacy, consent, and regulatory integrity.

About WiOffer LLC

Founded by Andrew S. Pakula, a pioneer in performance-based advertising since 1996, WiO was built to bridge the gap between TV’s massive reach and digital’s accountability. Today, it delivers end-to-end visibility — from verified impression to real-time action — across every screen.

For more information, please contact aspakula@wioffer.com or visit www.wioffer.com.